Johnnie Walker’s ‘The Walk’ is my favorite ad of 2009 and for a number of reasons; it’s storytelling, it’s simplicity and it’s Scottish heritage. And so it seemed a great way to toast the the passing of 2009 and acknowledge the coming of the new decade ahead.
The past year was a turbulent one [...]

BE SURE TO READ Yvon Chouinards business autobiography, ‘Let My People Go Surfing: the education of a reluctant businessman.‘
 
“I’ve never respected the profession. It’s business that has to take the majority of the blame for being the enemy of nature, for destroying native cultures, for taking from the poor and giving to the rich, and [...]

MMMMMMMMMMMM, Cherry Garcia®, Phish Food®, Half Baked…I’m seeing a trend here…and it’s not stoner music. It’s a creative approach to making business fun and it’s not at the expense of ‘wicked cool’ financial returns.
Who would have thought two ‘hippie’ Long Island grade school friends could take a ‘cow to cone’ business plan and help change the world with [...]

Anita Roddick started the Body Shop in 1976 and said, ‘nobody talks about entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.’
Successful activist and successful business woman, Anita Roddick creatively used the Body Shop as a means to promote numerous causes like ending animal testing, protecting rain forests and the [...]