Frito Lay and the SunChips brand are launching the world’s first 100% compostable chip bag on Earth Day 2010 (40th Anniversary BTW.)
Claiming on their website the packaging is “designed to break down in just 14 weeks when placed in a hot, active compost bin or pile. If it takes a little longer, don’t worry about [...]

Johnnie Walker’s ‘The Walk’ is my favorite ad of 2009 and for a number of reasons; it’s storytelling, it’s simplicity and it’s Scottish heritage. And so it seemed a great way to toast the the passing of 2009 and acknowledge the coming of the new decade ahead.
The past year was a turbulent one [...]

COURAGEOUSb is putting the ‘Projects of Passion’ initiative out there. By applying our COR values, passions and skills to what interests us most COURAGEOUSb is looking for individuals and organizations that believe in something bigger than themselves. With a passion to change the world. And the true courage to make it happen.
Whether you are a [...]

I was asked to talk about ‘courageous brands’ to the brand & creative department at VANOC (Vancouver Olympic Committee) a few weeks ago. After a few words and examples of global brands making a difference, I stopped talking and asked them to explore how they might define their own unique brand identities. I brought out [...]

Remember when the Doctor made house calls, we had a Milkman delivering to our door and we knew the name of the family that owned the local Hardware store? To be honest I don’t, it was before my day, but I’ve read stories and often imagine such a time.
What makes those stories sound so fantastical? [...]

Tops in design, business, brands, the tops of this and that is endless. I have had a few of these list style links bookmarked to share for a while and with June 2009’s Fast Company cover feature “the 100 Most Creative People in Business” I figured it was a good time to post them.
Online [...]

BE SURE TO READ Yvon Chouinards business autobiography, ‘Let My People Go Surfing: the education of a reluctant businessman.‘
 
“I’ve never respected the profession. It’s business that has to take the majority of the blame for being the enemy of nature, for destroying native cultures, for taking from the poor and giving to the rich, and [...]

MMMMMMMMMMMM, Cherry Garcia®, Phish Food®, Half Baked…I’m seeing a trend here…and it’s not stoner music. It’s a creative approach to making business fun and it’s not at the expense of ‘wicked cool’ financial returns.
Who would have thought two ‘hippie’ Long Island grade school friends could take a ‘cow to cone’ business plan and help change the world with [...]

Anita Roddick started the Body Shop in 1976 and said, ‘nobody talks about entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.’
Successful activist and successful business woman, Anita Roddick creatively used the Body Shop as a means to promote numerous causes like ending animal testing, protecting rain forests and the [...]

Here are a few great articles and links to various organizations that have used ‘creativity’ as a valuable tool for building success. Now that sounds like fun….
Café ING serves orange coffee. yummy idea.
Once a mind (or business) of its own - CRANIUM is now owned by Hasbro but still creates inspiring ways to bring friends [...]