I was asked to talk about ‘courageous brands’ to the brand & creative department at VANOC (Vancouver Olympic Committee) a few weeks ago. After a few words and examples of global brands making a difference, I stopped talking and asked them to explore how they might define their own unique brand identities. I brought out hundreds of Lego blocks and used play to facilitate the generation of ideas.
How often do you consider what you, YOUR brand, represents? How authentic is what you believe in your heart versus what you communicate to the world? Is there alignment? Are you communicating the COR values and characteristic that truly define you, that differentiate you?
And how often do you really let go and play? Remember the days of childish fun, the real honesty of thought, free of self editing and the freedom to create? I encourage you to use play to explore and define your next big hairy audacious goal. You’ll be amazed at the volume of ideas and the clarity and authenticity of your concepts…and it’s fun too. Use found images, paints, Lego, playdough, hell use cookie dough and… Play. Discover. Define. Be.
Following are the creative outcomes from a few of the members of VANOC that courageously offered to share their unique discoveries. Since we didn’t have time to discuss the concepts behind the ideas I offered to post them, with their permission, on my blog and create a bit of a community around this exercise. VANOC members can see what was created, learn a bit more about each other and even exchange comments.
Dr Seuss said it best, “fun is good.”

My Name: Erin Keighley-Wright
My COR Brand Driver(s): Adventure, Nature, Simplicity
My Thoughts On What I Created: I see myself as the tree, standing on the edge of a cliff, not sure what’s next. The door is open to show my willingness to try new, exciting things.

My Name: Lise Carrière
My COR Brand Driver(s): Balance, grounded, always moving and moving forward, never “settle” – achieve all with kindness & generosity. And do it despite fear and no matter what others think.
My Thoughts On What I Created: It’s not what you do or achieve that counts in the end, it’s the impression you leave behind. You can achieve all you want to achieve without causing harm to others, the environment, etc. >> Green base for grounded, height for reaching further, wheels for motion/always moving, flowers for kindness. One leg on wall for balance and courage.

My Name: Leo Obstbaum
My COR Brand Driver(s): unexpected, creativity, discovery, uniqueness
My Thoughts On What I Created: A black ‘L’ shape made by a straight 4 joint Lego and a straight 2 joint Lego. They are shown from the bottom because the way that we always define things is on how we see, on the “topic” side. I like the other side of things, unexpected, discovery, unique. Why black? I’m a designer c’mon!

My Name: Ben
My COR Brand Driver(s):-
My Thoughts On What I Created: I grabbed one handful of Lego and put the pieces together randomly. As a photographer/designer it is sometimes fun to find the beauty in chaos.

My Name: Ali Gardiner
My COR Brand Driver(s): Catalyst, Energizing, Hard Worker/Productive, Team Player, Far-Sighted, Tough (internally)
My Thoughts On What I Created: I chose the happy warrior because I love rising to big challenges. I generally like to maintain perspective and be “big picture” (hence being on the top of tower) but I also enjoy laying the bricks to get to the destination. The Shell sign is symbolic of my love of fueling ideas and people, and the first aid sign is symbolic of my passion for helping others and solving problems.

My Name: Shawn Parkinson
My COR Brand Driver(s): Playful, Creative, Groundbreaking, Caring
My Thoughts On What I Created: A Rocket Powered, Flying Space Car. that is carbon neutral.

My Name: Peta Lewis
My COR Brand Driver(s): honest, progressive, motivated, balanced, creative
My Thoughts On What I Created: Simple yet constantly ‘on the move’ my Lego contains transparent elements, a wide streching ‘wing span’ with a little bit of “personality” on the top, adding character to the otherwise organized and symetrical design.

My Name: Derek Baxter
My COR Brand Driver(s): passionate, persuasive, creative
My Thoughts On What I Created: Can’t sit still and always moving - (wheels) Yet i find a way to at times grind to a hault to re-fuel, relax, and recharge. My head is in the clouds and I never limit my exploration – and dig hard into things (pic).
A few others only provided a photo of their personal metaphors:

