Archive for 'The Business of Sustainability'
Values Design Value
SEE SWISS DESIGNER YVES BEHAR on TED.com share how values and telling stories help the design process create truly valuable world changing products and solutions. Behar’s designs include Jawbone, Y Water and the $100 Laptop of the ‘One Laptop Per Child’ project.
While at TED.com check out Nicholas Negroponte considered a ‘pioneer in the field of computer-aided design’, [...]
Posted: June 1st, 2008 under Creativity & Innovation, Social Entrepreneurs, The Business of Sustainability.
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The Greenwash Guide
CAN YOU SPOT AND AVOID GREENWASHING? This PDF guide, created by Futerra Sustainability Communications in the UK, assesses the current state of misrepresenting ’green’ and what’s being done about it. Content includes guidelines for companies and agencies on how to prevent greenwashing and a “spotters guide” for consumers to help avoid buying into it.
Resist the temptation [...]
Posted: May 1st, 2008 under Brand Courage, The Business of Sustainability.
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Making Room to Read
A few years ago, a business coach and great friend, Jeff Balin, inspired me onward in business with a great story of another ‘businessman’ he knew that followed his passions to make a difference.
Change takes courage. After an inspiring trek through Nepal, John Wood decided to leave his role as Director of Business Development in [...]
Posted: April 1st, 2008 under Social Entrepreneurs, The Business of Sustainability, The Reading List.
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A Means to a Very Good End
Anita Roddick started the Body Shop in 1976 and said, ‘nobody talks about entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.’
Successful activist and successful business woman, Anita Roddick creatively used the Body Shop as a means to promote numerous causes like ending animal testing, protecting rain forests and the [...]
Posted: March 1st, 2008 under Brand Courage, Creativity & Innovation, Social Entrepreneurs, The Business of Sustainability.
Tags: brand, business, change, entrepreneurial, social interest, sustainability, triple bottom line
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