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Archive for 'The Business of Sustainability'

Truly Guilt Free Chipping

Frito Lay and the SunChips brand are launching the world’s first 100% compostable chip bag on Earth Day 2010 (40th Anniversary BTW.)
Claiming on their website the packaging is “designed to break down in just 14 weeks when placed in a hot, active compost bin or pile. If it takes a little longer, don’t worry about [...]

A toast to the path behind & the one ahead.

Johnnie Walker’s ‘The Walk’ is my favorite ad of 2009 and for a number of reasons; it’s storytelling, it’s simplicity and it’s Scottish heritage. And so it seemed a great way to toast the the passing of 2009 and acknowledge the coming of the new decade ahead.
The past year was a turbulent one [...]

GDC/BC : Design is Our Business & Practivism 2

ANOTHER great Society of Graphic Designers of Canada / BC Chapter ‘Design Is Our Business’ breakfast event this morning, this time with business development consultant Blair Enns. Turnout was double from the inaugural September event and the audience continues to be a predominantly senior design group. The content was again valuable, actionable and relevant. More [...]

Projects of Passion

COURAGEOUSb is putting the ‘Projects of Passion’ initiative out there. By applying our COR values, passions and skills to what interests us most COURAGEOUSb is looking for individuals and organizations that believe in something bigger than themselves. With a passion to change the world. And the true courage to make it happen.
Whether you are a [...]

A G(graphics,green,gdc)REAT Day

Happy World Graphic Design Day, Happy Anniversary ICOGRADA, and congratulations to the GDC - The Society of Graphic Designers of Canada for adopting their first official Sustainability Principles!
After four inspiring days of discussion, debate, innovation and change at the GDC’s National AGM in Winnipeg MB, I’m thrilled to have been a member of the [...]

Climbing Mnt. Sustainability

BE SURE TO READ Yvon Chouinards business autobiography, ‘Let My People Go Surfing: the education of a reluctant businessman.‘
 
“I’ve never respected the profession. It’s business that has to take the majority of the blame for being the enemy of nature, for destroying native cultures, for taking from the poor and giving to the rich, and [...]

A Scoop of CSR

MMMMMMMMMMMM, Cherry Garcia®, Phish Food®, Half Baked…I’m seeing a trend here…and it’s not stoner music. It’s a creative approach to making business fun and it’s not at the expense of ‘wicked cool’ financial returns.
Who would have thought two ‘hippie’ Long Island grade school friends could take a ‘cow to cone’ business plan and help change the world with [...]

In Brands We Trust

IF BRAND IS the promise of an exceptional experience, the value of a great brand is built on values and the external brand is driven internally by visionary leadership, then here’s to believing we are about to be witness to exceptional change by the promises of the leader of the next great brand…Barack Obama.

From Creativity Grows

 
I BELIEVE WE ARE ALL BORN CREATIVE. Have you had that creativity nurtured or has it been suppressed? Whether you are passionate about business, the social sector or your own family constellation, creativity is the door to open minded thinking, problem solving, innovation…and even changing the world.
From the classroom beginnings of A Small Boy and a [...]

Green Envy

I RECEIVED A FRIENDLY NOTE from a colleague last week and he happened to mention he was sitting by the lake reading his emails. Working feverishly away at my desk indoors, my mind quickly hopped a boat without me and headed for that little wood chair sitting among the ancient cedar trees over looking the [...]