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Archive for 'Brand Courage'

A G(graphics,green,gdc)REAT Day

Happy World Graphic Design Day, Happy Anniversary ICOGRADA, and congratulations to the GDC - The Society of Graphic Designers of Canada for adopting their first official Sustainability Principles!
After four inspiring days of discussion, debate, innovation and change at the GDC’s National AGM in Winnipeg MB, I’m thrilled to have been a member of the [...]

Climbing Mnt. Sustainability

BE SURE TO READ Yvon Chouinards business autobiography, ‘Let My People Go Surfing: the education of a reluctant businessman.‘
 
“I’ve never respected the profession. It’s business that has to take the majority of the blame for being the enemy of nature, for destroying native cultures, for taking from the poor and giving to the rich, and [...]

A Scoop of CSR

MMMMMMMMMMMM, Cherry Garcia®, Phish Food®, Half Baked…I’m seeing a trend here…and it’s not stoner music. It’s a creative approach to making business fun and it’s not at the expense of ‘wicked cool’ financial returns.
Who would have thought two ‘hippie’ Long Island grade school friends could take a ‘cow to cone’ business plan and help change the world with [...]

In Brands We Trust

IF BRAND IS the promise of an exceptional experience, the value of a great brand is built on values and the external brand is driven internally by visionary leadership, then here’s to believing we are about to be witness to exceptional change by the promises of the leader of the next great brand…Barack Obama.

Courageous Pursuits

AFTER REFLECTING ON the 1 year anniversary of starting COURAGEOUSb, I couldn’t help but think of Steve Jobs’ 2005 Stanford Commencement Address and figured I would encourage you to take a read, or a listen, if you haven’t before.
Derived from the Latin, cor, or heart, for me courage is about having a deep commitment to [...]

From Creativity Grows

 
I BELIEVE WE ARE ALL BORN CREATIVE. Have you had that creativity nurtured or has it been suppressed? Whether you are passionate about business, the social sector or your own family constellation, creativity is the door to open minded thinking, problem solving, innovation…and even changing the world.
From the classroom beginnings of A Small Boy and a [...]

Green Envy

I RECEIVED A FRIENDLY NOTE from a colleague last week and he happened to mention he was sitting by the lake reading his emails. Working feverishly away at my desk indoors, my mind quickly hopped a boat without me and headed for that little wood chair sitting among the ancient cedar trees over looking the [...]

The Greenwash Guide

CAN YOU SPOT AND AVOID GREENWASHING? This PDF guide, created by Futerra Sustainability Communications in the UK, assesses the current state of misrepresenting ’green’ and what’s being done about it. Content includes guidelines for companies and agencies on how to prevent greenwashing and a “spotters guide” for consumers to help avoid buying into it.
Resist the temptation [...]

A Means to a Very Good End

Anita Roddick started the Body Shop in 1976 and said, ‘nobody talks about entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.’
Successful activist and successful business woman, Anita Roddick creatively used the Body Shop as a means to promote numerous causes like ending animal testing, protecting rain forests and the [...]

Getting Creative in Business

Here are a few great articles and links to various organizations that have used ‘creativity’ as a valuable tool for building success. Now that sounds like fun….
Café ING serves orange coffee. yummy idea.
Once a mind (or business) of its own - CRANIUM is now owned by Hasbro but still creates inspiring ways to bring friends [...]