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Archive for 'Brand Courage'

The Art of Courage, Creativity and Crazy

On this day, February 18th, in 1977 and 1979 it was proven that within two years creativity and the craziest of shit can happen…
1977 – The Space Shuttle Enterprise test vehicle is carried on its maiden “flight” on top of a Boeing 747.
1979 – Snow falls in the Sahara Desert in southern Algeria for the [...]

Passion For Letterpress

I just came across this great video interview of John Kristensen proprietor of Firefly Letterpress in Somerville, MA. and figured I would share it. Enjoy!
There are a few classic quotes in the video too:
John Kristensen:
“Yes make it attractive, but make it be what the text needs it to be. Whereas in the wild and woolly [...]

Truly Guilt Free Chipping

Frito Lay and the SunChips brand are launching the world’s first 100% compostable chip bag on Earth Day 2010 (40th Anniversary BTW.)
Claiming on their website the packaging is “designed to break down in just 14 weeks when placed in a hot, active compost bin or pile. If it takes a little longer, don’t worry about [...]

A toast to the path behind & the one ahead.

Johnnie Walker’s ‘The Walk’ is my favorite ad of 2009 and for a number of reasons; it’s storytelling, it’s simplicity and it’s Scottish heritage. And so it seemed a great way to toast the the passing of 2009 and acknowledge the coming of the new decade ahead.
The past year was a turbulent one [...]

Projects of Passion

COURAGEOUSb is putting the ‘Projects of Passion’ initiative out there. By applying our COR values, passions and skills to what interests us most COURAGEOUSb is looking for individuals and organizations that believe in something bigger than themselves. With a passion to change the world. And the true courage to make it happen.
Whether you are a [...]

At Play With VANOC

I was asked to talk about ‘courageous brands’ to the brand & creative department at VANOC (Vancouver Olympic Committee) a few weeks ago. After a few words and examples of global brands making a difference, I stopped talking and asked them to explore how they might define their own unique brand identities. I brought out [...]

Do you CARE?!

Remember when the Doctor made house calls, we had a Milkman delivering to our door and we knew the name of the family that owned the local Hardware store? To be honest I don’t, it was before my day, but I’ve read stories and often imagine such a time.
What makes those stories sound so fantastical? [...]

The Top…Best of…and Most…

Tops in design, business, brands, the tops of this and that is endless. I have had a few of these list style links bookmarked to share for a while and with June 2009’s Fast Company cover feature “the 100 Most Creative People in Business” I figured it was a good time to post them.
Online [...]

Angel of the Battlefield

In 1821 Clarissa was born a timid soul but with a courageous pioneering heart. Forty years years later ‘the Angel of the Battlefield’ began her life’s work.
In 1861, now considered ‘calm and resourceful’ Clara, as she wished to be called, was working as a recording clerk in the U.S. Patent Office in Washington, D.C. at [...]

The Squeeze is On!

Join the Canadian Cancer Society’s Relay For Life team, ‘Squeezin For A Reason,’ as they present The Main Squeeze - A Cause For Improv! The posters are out, the community articles, radio and tv spots are around the corner and the fun is about to begin. Hurry, visit www.squeezinforareason.com today and get your tickets to [...]