Canadian Olympic Committee

Canadian Olympic School Program
Creative Strategy and Communication Materials

 

 

 

 

 

 

THE PROJECT: In the winter of 2007/2008 the Canadian Olympic Committee’s Education and Community Relations division hired COURAGEOUSb to help develop and launch the creative for the inaugural Canadian Olympic School Program (COSP) curriculum.  A large scope of materials are being created on an ongoing bases to inform, inspire and educate grade school students on various aspects of the Olympic experience. From values driven Olympian Stories, to Project Packs focusing on travel planning and the effects of pollution, to a series of Aboriginal Olympian Stories where the content was presented not only in English and French but also translated into Cree, Mohawk and Hul’qumi’num.

ANDYS ROLE: To establish an underlying creative strategy and implement the design on various COSP curriculum pieces in order to facilitate participation from the provinces Elementary and Secondary school teachers and generate interest and involvement from the students themselves. Since the materials needed to be informative and easy to implement for teachers, but attractive and inspiring for young energetic students, the challenge was to communicate to two differing audiences simultaneously. Other challenges included working with very tight time lines, multiple language translations and juggling approvals from the Olympic Committee and their Premium National Partner, the Royal Bank of Canada.

The program has received great reviews from students, 
teachers and the province and is being further funded thru 2010.

KEY DELIVERABLES:
> Producing the creative for fifteen plus page Project Packs and
Olympian Stories. Produced in English and translated into French
as well as several native aboriginal languages.
> Designed a 75 page, Carry the Torch youth contest piece in
connection with RBC and produced in French and English.
> Developing the creative and graphic elements for a wide range
of support materials to market the COSP curriculum including; program
launch materials, magazine and web based ads, magnets, stickers, t-shirts,
illustrations, puzzles and more.
> Sourcing of Canadian athlete and geographic images and managing their usage and rights.
> Managing the brand standards established for both the Olympics, the Canadian Olympic Committee,
and the Premier National Partner, RBC, throughout all pieces. 

THEIR ENDORSEMENT:

“Andy has been an invaluable resource to the Canadian Olympic School Program in it’s inaugural year. Working on a large scope of work with tight time lines and complicated approval processes Andy has delivered high quality creative and strategic brand direction and done so with the highest level of professionalism and reliability.”

— Bruce Deacon, Manager, Education and Community Relations / Canadian Olympic Committee