I was asked to talk about ‘courageous brands’ to the brand & creative department at VANOC (Vancouver Olympic Committee) a few weeks ago. After a few words and examples of global brands making a difference, I stopped talking and asked them to explore how they might define their own unique brand identities. I brought out [...]

Remember when the Doctor made house calls, we had a Milkman delivering to our door and we knew the name of the family that owned the local Hardware store? To be honest I don’t, it was before my day, but I’ve read stories and often imagine such a time.
What makes those stories sound so fantastical? [...]