Climbing Mnt. Sustainability
BE SURE TO READ Yvon Chouinards business autobiography, ‘Let My People Go Surfing: the education of a reluctant businessman.‘“I’ve never respected the profession. It’s business that has to take the majority of the blame for being the enemy of nature, for destroying native cultures, for taking from the poor and giving to the rich, and for poisoning the earth with the effluent from its factories. Yet business can produce food, cure disease, control population, employ people, and generally enrich our lives. And it can do these good things and make a profit without losing its soul.” - Yvon Chouinard
Yvon, founder and owner of PATAGONIA, shares how his passion for climbing created a business and innovation got it off the ground. However it was his underlying values; meticulous craftsmanship, sourcing innovative but sustainable materials and the fair treatment of people that made his business reach truly great heights.
Also:
What better way to be authentic, transparent and open lines of communication - check out The Footprint Chronicles.
There’s a great article written by Yvon Chouinard himself on OUTSIDE online.
Posted: January 6th, 2009 under Brand Courage, Social Entrepreneurs, The Business of Sustainability, The Reading List.
Tags: brand, business, courage, design, entrepreneurial, innovation, sustainability, triple bottom line